Season 4, Episode 4: AI Risks: Are we becoming clinical and emotionless?

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Have you ever received an email or seen a piece of marketing material and immediately you knew ChatGPT had written it? How clinical and emotionless did it feel? How did it make YOU feel? Did it make you feel unimportant? Not worth their time? Uninspired? So, is AI killing creativity? Well, let’s find out…I’m Laura at Creative and this is Dynamics unwrapped…  

One of the great things about AI is that it can save people a lot of time through generating content. Ask it to write you a description of a product and it will. Ask it to create a marketing email and it does it in a fraction of the time it would take a human. However, the problem is if it’s not edited and employees don’t know what they’re looking for in terms of making it sound less AI generated, then it can sound very emotionless and clinical which ultimately reflects poorly on your company.

So this comes back to some of the points we’ve already discussed in this series. Determining where AI should be used in your company is imperative. Should you be using it for creative content? Or maybe to what extent should you be using it for content? Also, training your staff on how to use natural language AI is key. What prompts should be asked? How can you identify the areas that have been generated that just scream AI and how can you change that?

So AI certainly has its strengths but it also has its weaknesses. With more and more businesses using this technology its becoming more apparent when something is AI generated and therefore the human element which is so important is becoming redundant. But by identifying where AI could really benefit your organisation and by training your staff you can get the best out of this technology. And if you’d like to know more about how AI can be used in finance, then stay tuned for the next video…

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